The best bra for your bust.

How many times have we heard that us ladies don’t wear the right size bra?

What I hear even more and the question I get asked the most is ‘What bra shape suits my bust?’, I have been so lucky to have been given top tips from Michelle Mone OBE.

Michelle is one of the UK’s most successful female entrepreneurs and founder of international lingerie brand, Ultimo

The award-winning ‘Bra Queen’ and co-owner of MJM International has built her success on determination, self-belief and hard work which led her to be voted as Britain’s Number One most powerful woman in business by Glamour magazine as well as receiving an OBE from The Queen in 2010 in recognition of her services to UK business

So, now you can really buy a bra that will suits YOUR bust, one thing I can guarantee is that with the right bra your clothes will look amazing!

Sensitive Bust

Many women find bras very uncomfortable and have quite sensitive breasts. Ultimo’s Dreamwire bra, has Dreamwire technology. Dreamwire offers the shape & support of an underwire & the comfort and caress of a wireless bra. I believe that Dreamwire at £24.00 is the most comfortable bra in the world, it provides the comfort & shape you’ve always dreamed of.


Small Bust

Smaller busted women tend to want a bit of boost. Ultimo offer both plunge & balcony bra shapes with fixed gel and non fixed gel. This means they can choose the cleavage look they would like. Our famous Award winning OMG bra ( £26.00 ) as worn by Julie Roberts in Erin Brockovich is very popular with women who feel they have a smaller bust as it can increase your cup size by two sizes.


Fuller Bust

Fuller busted women feel that they need a little extra support. Ultimo bras have an integrated sling, which gives secret support & accentuates your waist line. Both plunge & balcony bras are suitable for the fuller bust, it really just depends on the individuals preference.  Our fuller bust DD-G range offers a wide selection of both plunge & balcony bras in on trend Fashion Styles and also our Miracle ( £28.00 ) range offers everyday foundation styles.


Sagging Bust

Bust that has lost its firmness & lack of natural support.  Many women feel that their bust needs a bit of support & lift. The One bra has been designed for women who are looking for an everyday bra that gives a natural looking rounded cleavage. The One ( £21.00 ) also banishes the double-boob effect using an innovative satin sling while the super light weight foam cups lifts and project the breasts.


I really hope this helps you in your quest for the right bra.


lots of love