Millions of Brits admit they’re ‘brand snobs’ and are happy to pay a premium for a label, according to new research.
Despite loving the idea of bagging a bargain, more than half (54 per cent) of all consumers are still prepared to fork out the extra cash for a well-known brand.
Some of the most popular brands among adults today include Apple, Coca-Cola and Cadbury’s – while 28 per cent prefer to step out with the Adidas stripes on the side of their shoe.
A further 52 per cent love to flash a Costa or Starbucks logo while on the train, and more than a fifth (21 per cent) sport Ray-Ban sunglasses when the sun comes out.
More than a third of those surveyed admit to feeling pride when showing off items from a brand they like.
And over half prefer it when they buy a branded item and there’s a clearly visible logo to show where it came from.
On average, Brits are willing to pay 12 per cent over the odds for a product from a brand they like, over a non-branded version.
Incredibly, we shell out £258 each year buying branded products over unbranded ones.
A further 35 per cent are often bowled over by particularly good customer service and more than a quarter (26 per cent) said free promotional products are essential marketing tactics that influences customer purchasing decisions.
THE TOP PRODUCTS CONSUMERS WILL ONLY BUY FROM BRANDS
MOST POPULAR BRANDS BOUGHT FOR THE NAME
- Marks and Spence
- Calvin Klein
- Ted Baker
- Michael Kors
I have to admit there are certain food brands that I will only buy as nothing else tastes the same but with clothes I am certainly not brand driven as I love the ecclectic mix of our fabulous high street.
What about you, I would love to know your thoughts.