Does your Image represent your brand?

We make an opinion on anybody within the first 7 seconds of meeting them and before they say anything. Our image is our personal branding.

Appearance has a significant impact on the way we initially perceive people.

To appreciate the impact of the above;

  1. Think of someone who has recently made an impression on you
  2. What did you visually notice about this person?
  3. You will have formed an opinion of this person….what factors did you take into account to arrive at this conclusion?

Personal branding

Whether you are a Single woman ,a mum or a working woman having your own style ( branding ) is so important to how you and others perceive you.

Regardless of your age, position or responsibilities, by understanding your power of effective branding and having the right image will boost your self confidence and you will be proud of who walks into the workplace or the coffee shop to meet friends.

You will find it easier to reach any of your professional or personal lifestyle goals once you know your own personal style and branding. We all know that if we look good we feel good.

With the right Personal Branding you will be noticed for all the right reasons ie; friendly, approachable, fun or professional.

Professional dress is critical in business. It is more than your public skin, it is your language. The way you package yourself sends a message about you, your skills and your organisation. Professional dress is a critical component of your brand.

Maintaining a competitive edge requires you to sustain a consistent visual impression to your customers. You will want to be seen as the ambassador of your brand and the way that you are perceived determines how they are perceived by their customers.

In our work environment we have to bear in mind we are representing our brand and therefore, need to portray the correct image. Remember, people buy people.

Styles can be varied depending on the industry we work in , for example; Media, Marketing and Advertising  work in a more artistic, casual environment so what they wear will reflect their business

Women and men who work for a corporation, for example; Telecommunications, Banking, Pharmaceutical work in a more Business attire ( Suits for men and women ) and smart casual ( Chinos and Blazer for men, structured dresses for women ), those customer facing will always need to reflect a strong businesslike dress code.

Also don’t forget the accessories, these will compliment and complete your outfit. Accessories can be necklaces, bracelets, earrings, scarves, hats, belts and shoes.

We must dress appropriately for any business situation and our brand.

Men’s fashions move slower than women’s, trends are few and far between

Being a Personal Stylist I know just how many of you struggle to find clothes that suit and fit your body shape.

I firmly believe that when you look good you feel great and the best asset we all have is a smile on our face. When we smile our confidence is greater and you will find more people are drawn to you and want to listen to what you have to say, in the corporate world this is very important.

I also believe that we dress accordingly to our personality and lifestyle and always encourage my clients to do so, whether they work in a corporate world, run their own business or have the important job of a mum. No matter what job we do walking out the door looking good makes us feel wonderful and remember a smile is the best piece of clothing you can wear.

So, take time, have a think, does your image represent your brand?

Lots of love

Lisa